Your web site is the foundation for all your on line marketing programs. Hotels and other hospitality businesses have specific needs to make their web sites stand out, be easy to navigate, and, most importantly, convert leads to sales.

Wired Island designs and implements visually appealing, interactive web sites that also function as an efficient sales tool. We combine eye catching design with the latest Web 2.0 techniques for the tourism industry – on-line booking engines, instant messenger/live chat, video, photo galleries, testimonials, social media, blogs, etc.  – to make your site attractive and effective.

We offer comprehensive web site maintenance service to keep your web site up to date and keep people coming back to it. We analyze your site traffic to pinpoint popular pages,  and to see what’s working and what’s not. And we continuously update and refine the site to improve its effectiveness as a sales and marketing tool for your business.

SEARCH ENGINE OPTIMIZATION & MARKETING

Building a nice looking web site that explains all about your business and even lets you sell things to customers is just the tip of the iceberg. As the saying goes, “If you build it, will they come?”

Wired Island offers programs to help improve your ranking on popular search engines such as Google, Yahoo and Bing. This is a critical aspect of Internet marketing and search engine optimization (SEO) is a wide ranging, often confusing process. We try to take the mystery out of it and recommend best practices for climbing the rankings. We also constantly monitor how your site is performing with the search engines and adjust your SEO tactics as needed.

Content is king when it comes to SEO and Wired Island are experts at developing effective content that will just appeal to your web site visitors ,but also have an impact of search results.

We can also recommend programs the leverage advertising opportunities, or paid search,  that the search engines offer, such as Google Ads

EMAIL MARKETING

Email has become a fact of life for most of us in our business and personal lives. It is a preferred type of communications, for individuals and companies, even with the increase in popularity of other ‘high tech’ ways to stay in touch such as texting, social media, and instant messaging – all of which are important, too.
 
But email is the granddaddy of them all for many reasons, particularly as a business/marketing tool . For businesses in the hotel and tourism industry, email is cost-effective, measurable, it’s can be targeted at very specific audiences, it builds customer loyalty --  and it produces results.

Wired Island can develop and manage an effective email program for you, including, 1) building and maintaining a list of people who want to hear from you, 2) crafting a message and a design that will get their attention and generate a response; and 3) ensuring the emails get through to those on that list.

We use email campaigns for our clients to promote special and promotions, stay in touch with regular clients with a newsletter and other announcements, run contests and surveys, and to simply say “welcome home and thanks for staying with us.”

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SOCIAL MEDIA STRATEGIES

The influence of web sites and channels like Facebook, YouTube and Twitters have exploded and travelers are using social networks more and more to help make purchase decisions. Social media can be an effective marketing tool and a way to build loyalty among your client base. They are also an important way to monitor the ‘conversation’ that is happening about your business or destination.

Wired Island helps plan and implement social media strategies using all the popular networks. Regular postings, the use of video and photography, running contests and promotions, and engaging with you followers – they are all part of our strategy to make the most of this highly popular medium. We also can get your own blog up and running on your web site.

Our programs are designed to develop a qualified following of fans in your network, and keep them informed and engaged with timely, relevant content. Whenever possible we take an integrated approach so that your social media strategy meshes with your overall marketing and on line programs

ADVERTISING & PROMOTIONS

Display advertising – whether it’s on line or off line – remains a great way to build your brand and generate leads. A well placed, creative ad on a relevant web site or in the right publication can easily pay for itself many times over.

Wired Island can design an advertising program that meets your needs and budget. We work in both the print and online worlds to create compelling ads that deliver results. We also advise on media placement and sponsorship opportunities to make sure you are reaching the right audiences.  Like all of the programs we support, we measure the return on investment carefully and strategize with you the best way to get your message out using an adverting program.

PERCEPTION & REVIEW MONITORING

Would you trust the opinion of a complete stranger, and often an anonymous one, to help you plan an important purchase? Apparently, when it comes to vacations, a lot of people do, if the continued rise in popularity and usage of web sites that offer user-generated content (UGC – an important acronym in the Web 2.0 world), especially reviews, ratings and recommendations, is any indication.

Travel Sites like TripAdvisor, Fodor’s, Yahoo Travel and other have emerged as important influence points for how people make travel decisions. One bad review can spell disaster if not handled properly
Wired Island offers comprehensive perception and review monitoring services. We regularly scan all the popular web sites, blogs and travel publications to see what people are saying about you.  When there is a negative issue to be addressed, we plan a response strategy with you.

We also work with the big travel review sites to understand how hotels and other tourism businesses can maximize their visibility through these types of sites.

SALES CONSULTING FOR HOTELS & RESORTS
We help make sure you are positioned correctly in the marketplace and help analyze your most critical sales and marketing processes.

We can help with:

• Pricing strategy
• Reservations process audits and coaching
• Channel strategies
• OTA management
• Competitive reviews and benchmarks

GRAPHIC DESIGN
A picture is worth a thousand words and Wired Island offers talented graphic design skills to create effective and memorable visual programs to promote your business. Whether it’s in print or on-line, we can design a look that’s right for you.

Services include:

• Advertising campaigns
• Brochures and catalogues 
• Sales tools, forms and contracts
• Outdoor advertising
• Posters, flyers and other promotional material
• Direct mail pieces
• Custom publishing
• Event promotions and invitations
• Trade-show booth / exhibition design

PUBLIC RELATIONS
Keeping the media and other key influencers informed is critical, on a local, regional and global basis. Wired Island is a skilled practitioner of effective public relations and maintains relationships with the local media and outlets worldwide that are important to reaching your customers.

Services include:    

• Strategy and message development
• Press release writing
• Media tours and fam trips
• Article and speech writing
• Targeted press release distribution
• On going media relations programs
• Perception audits and customer surveys